Marketing Leader Who Speaks Technology.
16+ years of turning strategy into execution and data into decisions, building the systems and teams that make growth measurable.
BACKGROUND & EXPERIENCE
About Me
Over the past 16 years, I’ve worked across technology, tourism and media publishing. I’ve always been the one who asks how the tools behind the campaign actually work. Today that means AI, context and automation. I’ve also taught marketing strategy at university, because the next generation of marketers will need both sides from day one.
And whatever the project, I start by understanding the people involved, because the best strategy fails if nobody wants to own it.
PASSION & VALUES
My Drivers
I don’t like marketing that interrupts people. I’d rather reach someone when they’re already looking, wherever they are, with a story that makes sense to them.
What I care about
- Mission: Helping companies run leaner, grow faster, and keep adapting when the market changes.
- How I work: Demand doesn’t come from shouting louder. It comes from teaching: explaining the market, showing what’s possible, and giving people a brand story they can repeat.
- Technology: AI and automation for the repetitive parts, so people have time for the parts that need judgment.
What I bring
- Strategy: I write marketing strategies and then stay around to make them work.
- Stakeholders: Before I propose anything, I listen. Sales, product, finance and leadership all want different things from marketing, and my job is to find the plan they can all stand behind.
- AI in practice: I’ve rolled out AI-driven tactics across several markets and regions, so I know what holds up outside a demo.
- Leadership: I like growing people as much as growing numbers. That starts with knowing what each person on the team actually needs to do their best work.
STRATEGY & EXECUTION
My Skills
Here’s where I can help and bring additional value
Marketing & Sales Funnel
Mapping the path from first click to signed deal across SEO, PPC and outbound, finding where people drop off, and fixing it together with sales instead of blaming each other.
Analytics & Business Intelligence
Connecting data from marketing and sales platforms into dashboards people actually use, so decisions are based on what’s happening, not on who argues loudest.
Marketing Technology & Automation
Choosing, connecting and automating the tools behind your marketing, so leads don’t get lost between systems and your team stops doing by hand what software can do.
Consulting
An outside view on your marketing: what’s working, what’s wasting money, and what to do next.
Project Leadership
Taking a marketing project from idea to launch: keeping everyone aligned, making sure every voice is heard, and handling the surprises before they become problems.
Teaching and Coaching
Workshops and one-on-one coaching for teams that want to get better at strategy, analytics or AI.
EXPERIENCE & COLLABORATION
Great companies.
Shared experience.
I’ve worked and gained experience with some great companies.
“Milen is a very outgoing person who is easy to work with.”
Doug K.
ex CMO, Ontotext
GOOD CONVERSATIONS START HERE
Let’s connect the dots.
Have a marketing challenge or an idea worth exploring? Let’s talk.